Which models mention you, which prompts you’re missing, and who takes the slot instead.
“For agencies your size, your brand comes up most often…” Get a free audit →Usually replies within one business day
Generative Engine Optimization
Search didn’t slow down, it moved. We help your brand be where the customers are.
01The shift
Buyers now ask an AI and get one short answer instead of ten links. If you aren’t named in that answer, you might as well be invisible.
Cities at night from the International Space Station; Raleigh from NASA Black Marble · NASA
02Where the market actually is
68%
of Google searches in the US now end without a click to any website
4.4×
the average value of a visitor from AI search, compared with one from traditional search
58%
of consumers now go to AI tools first for product and service recommendations
Each number links to the study behind it. Your own baseline will differ by category, and measuring it is step one of every engagement.
03What we do
The old playbook was built for search engines. We build for search, AI and everything in between.
GEO
Getting your brand named, quoted and linked in AI answers to the questions your buyers ask.
AIO
Making your site easy for AI crawlers to read, quote and credit back to you.
SEO
AI answers still start from search results. If you’re hard to find there, you’re hard to quote.
04Who it’s for
Local businesses and growing brands whose customers ask an assistant before they search, call or visit.
Clinics and dental practices
An assistant answers with two or three practice names. We work on the listings, reviews and service pages that decide which names those are.
See where you stand
Cafés, bakeries and restaurants
Recommendations lean on menus, reviews and local mentions. We make sure yours are complete, current and easy for a model to quote.
See where you stand
Contractors and trades
People ask for someone they can trust. We build the service-area pages, project proof and outside mentions that get you named.
See where you stand
Shops and local retail
Stock, hours and delivery details decide whether an assistant sends buyers your way. We keep that information clear and consistent everywhere it appears.
See where you stand
Software and B2B brands
Buyers build their shortlist in an AI chat before they visit a website. We earn your place in the comparisons and roundups models read.
See where you stand
05Client words
“We didn’t want another agency chasing rankings. We wanted more people to find Cleanmeter, and that’s what happened. They sorted out our SEO basics and got us showing up when people ask AI tools for apps like ours. Growth has been steady ever since.”
“They understood our business faster than we expected, and they never made it complicated. We’re easier to find in search and in AI answers now, and the enquiries coming in are better ones. I’d recommend them to anyone who’s in it for the long run.”
“They felt like part of our team from the first week. Every recommendation came with a reason, and we saw results within a few months. If you want people who know where search is going, talk to them.”
Brands we work with
Why it matters now
Each month that goes by without you being visible, a competitor becomes the default recommendation in your category. Familiarity has a way of becoming preference.
Get a free audit06Pricing
A flat monthly retainer or a one-time sprint. No setup fee and no percentage of ad spend. Retainers start with a 90-day term, then run month to month.
Beacon
$500per month
For small teams and local businesses who need to show up in AI answers.
And more
Start with BeaconMost complete
North Star
$1,500per month
For brands competing for the recommendation slot in their category.
And more
Start with North StarOne-time
Compass
$1,250one payment
For teams who want the full picture and the fundamentals fixed, without a retainer.
And more
Start with CompassEvery plan includes more than fits on a card: we walk through the full scope on the call. Multi-location, ecommerce and enterprise scopes are quoted separately.
07Questions
SEO earns you a position in a list of links. GEO earns you a mention inside a generated answer. The inputs overlap, since models still lean heavily on indexed content, but the targets are different. GEO cares about how easily a passage can be retrieved, how clearly models understand who you are, whether other sources back you up and how quotable your content is. We run both because neither works properly alone.
Influence, yes. Control, no, and be skeptical of anyone promising otherwise. Models draw on indexed pages, live retrieval and the wider record of what the internet says about you. We work on all three: making your own content the cleanest source available, strengthening the signals that tell models who you are, and building presence on the third-party sources they already pull from in your category.
ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, Claude and Grok. We also watch the sources those engines lean on, such as Reddit, YouTube and review sites, because that’s often where a recommendation is won or lost.
Yes. AI engines still pull heavily from the search index, so a site that’s hard to crawl or rank is hard to cite. Foundational SEO is part of every plan, not an extra.
Send us your domain and we come back with a snapshot of your AI visibility: which engines mention you, the prompts where you’re missing and which competitors take the slot instead. It’s yours to keep, with no contract and no pitch deck.
Technical and structural fixes register within weeks, and crawler activity is usually visible inside the first month. Meaningful citation share generally moves between month two and month four, depending on how competitive your category is and how much authority you start with. Anyone quoting you a fixed date is guessing.
Every plan gets a written read on what moved, what didn’t and what we’re changing next: once at the end of Compass, monthly on the retainers. North Star clients also get a live dashboard tracking visibility score, share of voice against named competitors, prompt-level wins and losses, citation sources and AI crawler activity on your pages.
Up to 50 priority prompts on Compass and Beacon, and up to 300 on North Star, across every major AI engine. We pick them with you from the questions your buyers actually ask.
Compass if you want the full picture and the fundamentals fixed once, without a retainer. Beacon if you want that work to keep going every month. North Star if you’re actively competing for the recommendation slot and want off-site work, content production and faster cycles. If you’re unsure, Compass is the low-commitment way to start, and nothing in it is wasted if you move to a monthly plan later.
No setup fee and no percentage of ad spend. Compass is a single payment with nothing after it. The monthly plans start with a 90-day term, since citation share usually takes two to four months to move, then run month to month.
Multi-location businesses, ecommerce catalogs and enterprise scopes are quoted separately. Tell us on the call and we’ll say honestly whether we’re the right partner.
Something else on your mind? Ask us directly and we usually reply within one business day.
08Get started
Tell us your domain and we’ll send back a free AI visibility snapshot: which AI tools mention you, which questions you’re missing from, and who shows up instead. No pitch deck attached.
What you get back
Taking your slot most often: competitor-one.com, competitor-two.com
